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New Restaurant Opening

Start With A Business Assessment To Know Where You Stand

Opening a new restaurant requires foresight, planning and careful consideration.  Together we need to determine where you are, what assets you have, and those that you need.  This work begins with the step one, the Business Assessment Phase.  

Problem

You are about to invest $300K, maybe $500K or even $1.2M in your new restaurant.  You've picked a name, designed a logo, and started searching for property.  Well, let's just say you've jumped the gun by about hundreds steps.  There are nearly a thousand steps it will take to open your restaurant.  Do you truly know and understand them all?  And the order of operations to execute them?  And the budget to assign to them?  And the entities to engage to accomplish them?  If not, you need to start by assessing your business through a deep dive discovery process, SWOT Analysis and Action Plans. 

Value

Opening your dream place is expensive enough.  In fact, it’s always harder, takes longer and costs more money.  Save tens of thousands of dollars in the long run of your new restaurant opening with this business assessment program.  Quickly understand exactly what it will take to accomplish bringing your vision to life before you take out a second mortgage, cash in your 401K, or dilute your ownership by taking on investors. 

Deliverables

  • Document and Information Discovery Checklist

  • Document and Information Assessment & Feedback

  • SWOT (Strengths, Weaknesses, Opportunities, Threats) Assessment

  • 30 Step Action Plan

  • Two 38 Minute Virtual Video Meetings

Program Details

Step 1

  • Request for documents & information 

    • We will provide you with our Document and Information Discovery Checklist

    • We will create a shared Google Drive folder

    • You will provide a copy of all of the documents requested that you have into the Google Drive folder

    • You can respond directly on the Document and Information Discovery Checklist for all of the items that are questions requesting information not documents.

 

Step 2

  • We will provide document and information assessments and feedback to let you know the value of what you already have and the gaps that will need to be filled based on what you don’t have.

 

Step 3

  • We will provide a comprehensive SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis based specifically on your brand.  The factors for the SWOT Analysis include:

    • Concept​​

      • Style of service

      • Menu / Food

      • Ambiance / vibe

    • Brand

      • Mission / Values / About

      • Customer Archetypes

    • Operations

      • Handbook

      • Onboarding / Training

      • SOPs

      • Equipment Needs

      • Tech services

    • Financials

      • Forecasting

      • Menu Pricing

      • Budgeting

      • Investing In Your People

    • Location

      • Size and Scope of Your Space

      • Capitalization

      • Occupancy Cost

      • LOI / Lease Agreement

    • Marketing

      • Content / Digital Presence

      • Engagement 

      • Website

 

Step 4

  • Action Plan – From the document and information assessment as well as the SWOT Analysis, we will create your Action Plan with your first 30 steps to take moving forward

 

Step 5

  • We will have two 38-minute meetings

    • One to recap the Document and Information Discovery process

    • One to present your SWOT Analysis and Action Plan

 

What's Next?

  • Following the first five steps, this is the point in time where we will decide what services you need, what services you want, and what our next scope of work would look like in terms of time and investment.

  • Your investment in the Business Analysis.  We have two options for you to choose from:

    • Expedited Service 

      • 6 business days from the time you complete sharing the documents and information requested

    • Standard Service

      • 18 business days from the time you complete sharing the documents and information requested